It’s nice when you’re introduced to great research that backs up your ideas.
There is a report by Hope Consulting which recently came out that sheds a tremendous amount of light on the relationship between Nonprofits and their donors. It’s called Money For Good and basically illuminates the market opportunity that exists through better management of expectations and giving donors the data they are interested in. We’ve been researching this for the last year and found almost the exact same thing.
Their estimate on the market opportunity: $45 Billion Dollars