I do top-level design and strategy consulting for exceptional companies working on both coasts. I help early-stage executive teams build integrated brands that make enormous impact.
An organization thrives when it understands itself. This core self-understanding is key to creating meaningful products, meaningful work, and meaningful change in the world.
This begins with a company defining why it exists. The answer to this question includes the founder's independent goals, mid-term aspirations and grand ambitions. Equally important are what its services really do to make the world a better place, and how to get those services to scale. These three elements constitute the purpose of an enterprise. Purpose is an inherent competitive advantage for companies that understand it. It's the most important story a company can tell, and defining it inspires great teams, builds great culture and opens up great new opportunities.
Mapping to the core of your mission and purpose. Defining what the world looks like when you 'win'. Building a brand with intention and distilling why you exist into a hyper-concentrated point of light. Building one sentence, one thesis, and one identity you can draw from at all times.
Product Strategy / Design
Building and aligning your product with your 'why'. Creating a design language that references your core, and writing copy that lets your ideal customers find you. Focusing on the tightest metrics and key performance indicators that actually matter. Presenting your value to the world in a way that people cannot ignore.
Connecting you to the companies you need to meet to grow. Finding the individuals and entities that can help you expand your intentions into markets and sectors that are otherwise obfuscated. Finding the best new people, clients and brands to put a shoulder behind your mission
Establishing belief in the workplace. Setting and effectively sharing the executive team's 'commanders intent'. Giving meaning to the work that teams create together.
Building a relationship with a cause that matches your values and brand. Creating an elevated awareness of your company and delivering measurable social impact.
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